Original American McGee's Alice part of EA's Online Pass.
Electronic Arts today confirmed reports that new copies of Alice: Madness Returns on PlayStation 3 and Xbox 360 will contain a one-time use download code for a copy of the original American McGee's Alice, originally released on PC in 2000.
Those who do not have the code can purchase the game through the game's main menu for 800 Microsoft Points on Xbox Live or $9.99 on PS3 /PlayStation Network. The Alice: Madness Returns game disc will be required in order to access American McGee's Alice.
Alice: Madness Returns will release on June 14. [Reference]